黄志璿

姓名：黄志璿

所在部门：bat365在线唯一官网登录营销系

行政职务：系主任

学历：

台湾大叶大学工商管理专业，管理学学士，1997年9月-2001年6月

台湾树德科技大学工商管理专业，管理学硕士，2001年9月-2003年6月

澳洲昆士兰科技大学营销专业，管理学硕士，2007年2月-2009年2月

澳洲昆士兰科技大学营销专业，管理学博士，2009年2月-2013年2月

教学经历：

2020年5月-至今, bat365在线唯一官网登录市场营销系主任

2019年3月-2020年4月, bat365在线唯一官网登录市场营销系副主任

2017年11月-至今, bat365在线唯一官网登录硕士生导师

2016年12月-至今, 海峡两岸中小企业发展研究院, 研究员

2016年9月-至今, bat365在线唯一官网登录工商管理专职教师

2014年2月–2016年7月, 台湾东海大学兼任助理教授

2014年2月–2015年2月, 台湾元智大学兼任助理教授

三学年以来主要授课课程：

1、2019-2020-1，ZB2201，市场营销学

2、2019-2020-2，ZJ2201，市场营销学

3、2019-2020-2，ZX2269，市场营销

4、2019-2020-2，ZB2201，市场营销学

5、2019-2020-2，ZJ2201，市场营销学

6、2020-2021-1，ZJ2202，市场营销学

7、2020-2021-1，ZX2269，市场营销

8、2020-2021-2，ZX2235，零售管理

9、2020-2021-2，GZX018，国际市场营销

10、2020-2021-2，ZJ2201，市场营销学

11、2021-2022-1，ZX2269，市场营销

12、2021-2022-1，ZJ2202，市场营销学

13、2021-2022-1，ZJ2202，市场营销学

14、2021-2022-2，ZJ2201，市场营销学

15、2021-2022-2，ZX2235，零售管理

三学年以来主要授课班级及人数（不含专科专业）：

1、2019-2020-1，ZB2201，市场营销学（工商类Q1842，36人）

2、2019-2020-2，ZJ2201，市场营销学（工商类1945，33人）

3、2019-2020-2，ZX2269，市场营销（商务经济Q1841，42人）

4、2019-2020-2，ZB2201，市场营销学（体育经济Q1841，27人）

5、2019-2020-2，ZJ2201，市场营销学（物流1941，35人）

6、2020-2021-1，ZJ2202，市场营销学（新媒体广告1941，50人）

7、2020-2021-1，ZX2269，市场营销（会计学类1942，45人）

8、2020-2021-2，ZX2235，零售管理（营销1941，47人）

9、2020-2021-2，GZX018，国际市场营销（国贸L1841，8人）

10、2020-2021-2，ZJ2201，市场营销学（工商类2043，49人）

11、2021-2022-1，ZX2269，市场营销（会计学类2045，36人）

12、2021-2022-1，ZJ2202，市场营销学（新媒体2041，37人）

13、2021-2022-1，ZJ2202，市场营销学（新媒体2042，37人）

14、2021-2022-2，ZJ2201，市场营销学（工商类2145，33人）

15、2021-2022-2，ZX2235，零售管理（营销2041，41人）

上学年担任论文指导老师指导的学生人数：

本科学生：6  人

纵向课题：

1、湖北省教育厅科学研究计划项目（批准号：B2022137）：大健康背景下基于病人安全文化视角的两岸医疗服务质量研究. 2021/06-2022/05 (在研);

2、湖北省高等教育教学改革研究（批准号：2021550）：BOPPPS模型下《市场营销》线上线下混合教学模式应用研究. 2022/05-2023/04 (在研);

3、bat365在线唯一官网登录教育教学研究项目（批准号：B2020008）：基于BOPPPS模型的线上线下混合式市场营销学金课建设研究. 2020/05-2021/04 (已结题);

4、bat365在线唯一官网登录法商学院教育教学研究项目（批准号：2019J02）：基于ABC态度模型的绿色人才培养路径研究. 2019/05-2020/04 (已结题);

5、湖北省教育厅科学技术研究项目（批准号：B2018124）：大健康背景下基于病人安全文化视角的两岸医疗服务质量研究. 2018/06-2019/05 (已结题);

6、bat365在线唯一官网登录法商学院教育教学研究项目（批准号：2018J01）：ATDE创造性思维翻转课堂教学模式研究. 2018/05-2019/04 (已结题);

7、湖北企业文化研究中心项目（批准号：2018B04）：病人安全文化视角下构建和谐医患关系的实证研究——以荆州市医院为例. 2018/08-2019/09 (已结题);

8、湖北省社会科学界联合会智库建设与决策咨询课题研究项目(批准号: ZHIKU202005)：基层治理与乡村振兴. 2020/09-2020/12 (已结题,排名第5);

横向课题：

1、2019武汉研究院开放性项目（批准号: IWHS20192027）, 推进武汉医疗高质量服务发展-基于医护人员病人安全文化认知与情绪耗竭的关系视角.2019/09-2020/08 (已结题);

2、2018武汉研究院开放性项目（批准号: IWHS20182002）,“健康武汉”战略下以病人安全文化促进和谐医患关系的构建—基于武汉与台湾的比较研究.2018/05-2019/06 (已结题);

3、湖北省台湾事务办公室委托项目（批准号：HX1740）：台湾中小企业发展研究. 2017/01-2017/12 (已结题)

发表论文：

1. Chih-Hsuan Huang, Ying Wang, Hsin-Hung Wu, Yii-Ching Lee (2022). Assessment of patient safety culture during COVID-19: A cross-sectional study in a tertiary a-level hospital in China, The TQM Journal, In Press. (EI)

2. Chih-Hsuan Huang and Yuan-Chen Lin (2021). Relationships among employee acting, customer-perceived service quality, emotional well-being, and value co-creation: An investigation of the financial services industry, Asia Pacific Journal of Marketing and Logistics, 33(1), 29-52. (SSCI).

3. Chih-Hsuan Huang, Chun-Ting Lai, Cheng-Feng Wu, Yii-Ching Lee,Chia-Hui Yu, Hsiu-Wen Hsueh, Hsin-Hung Wu (2021). Gender difference in the perceptions of the patient safety culture: a case from a medical center in Taiwan, The TQM Journal, 33(6), 1561-1571. (EI)

4. Chih-Hsuan Huang, Hsin-Hung Wu, Yii-Ching Lee, Inneke Van Nieuwenhuyse, Meng-Chen Lin, Cheng-Feng. (2020). Patient safety in work environments: perceptions of pediatric healthcare providers in Taiwan, Journal of Pediatric Nursing, 53, 6-13. (SSCI)

5. 黄志璿、李荔、王思琪、丁璿、吕瑞青 (2020)，基于ABC态度模型的绿色人才培养路径研究，海外文摘，19, 266-267.

6. 黄志璿、吴信宏、李怡庆、李荔 (2020)，护理人员情绪耗竭与病人安全文化关系之研究-以中部某区域教学医院为例, 澄清医护管理杂志，16(1), 15-25.

7. Chih-Hsuan Huang, Hsin-Hung Wu, Yii-Ching Lee, Li Li. (2019). What role does patient gratitude play on the relationship between relationship quality and patient loyalty? INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 56, 1-8 (SCI)

8. Chih-Hsuan Huang, Yii-Ching Lee, Hsin-Hung Wu. (2019). A framework of monitoring the patient safety culture by bootstrap method. International Journal of Performability Engineering, 15(5), 1326-1333. (EI)

9. Chih-Hsuan Huang, Xiaoyu Zhu, Li Li, Ke Lu, Yan Song and Ying Gao. (2019). Establishing a Better patient safety culture: An empirical study of the perceptions of physicians and nurses in a tertiary hospital in China. International Journal of Trend in Research and Development, 6(2), 6-8.

10. 黄志璿、李荔 (2019)，建构优质的医患关系-基于两岸病安氛围的对比研究，经济与社会发展研究，3, 234-235

11. 黄志璿、钟霈霖、李荔* (2019)，ATDE创造性思维翻转课堂教学模式研究，知识-力量, 228, 137-138.

12. 黄志璿、肖尧、李荔*、宋艳 (2019)，ATDE教学模式在市场营销课程中的应用，新一代，558, 1-2.

13. Chih-Hsuan Huang, Ian Lings, Amanda Beatson, Cindy Yunhsin Chou*. (2018). Promoting consumer environmental friendly purchase behaviour: A synthesized model from three short-term longitudinal studies in Australia. Journal of Environmental Planning and Management, 61(12), 2067-2093. (SSCI)

14. Chih-Hsuan Huang, Hsin-Hung Wu, Cindy Yunhsin Chou, Huayong Dai, and Yii-Ching Lee*. (2018). The perceptions of physicians and nurses regarding the establishment of patient safety in a regional teaching hospital in Taiwan. Iranian Journal of Public Health, 47(6), 852-860. (SCI/SSCI)

15. Chih-Hsuan Huang, Hsin-Hung Wu, and Yii-Ching Lee*. (2018). The perceptions of patient safety culture: A difference between physicians and nurses in Taiwan. Applied Nursing Research, 40, 39-44. (SCI/SSCI)

16. Chih-Hsuan Huang*, Hsin-Hung Wu, Yii-Ching Lee, Cheng-Feng Wu, and Meng-Chen Lin. (2018). What we should know about patient safety culture: An empirical investigation of viewpoints from four categories of hospital staffs in Taiwan, International Journal of Management, Economics & Social Sciences, 7, 73-84. (EI)

17. Chih-Hsuan Huang, Niu Niu Lee, Bei Bei Qu, Qi Qi Du, Jiang Mei Chen, and Li Li*. (2018). Nurses’ perceptions of patient safety culture in a tertiary hospital in China, Forensic Science & Addiction Research, 4(1), 1-5.

18. Chih-Hsuan Huang, Yi-Chun Huang, Hong Jin, Meng-Chen Lin, Yu-Ping Wu, and Li Lee*. (2017). An investigation of college students' green consumption behavior in China. International Journal of e-Education, e-Business, e-Management and e-Learning, 7(4), 280-286. (EI)

19. Chih-Hsuan Huang, Kuan-Kai Huang, Yii-Ching Lee, Cheng-Feng Wu, and Hsin-Hung Wu*. (2018). A comparative study of a state-owned and a private regional hospitals in Taiwan by safety attitudes questionnaire from viewpoints of physicians and nurses. Journal of Advanced Management Science, 6(4), 232-236.

20. 黄志璿、吴信宏、李怡庆、李荔* (2018)，比较两岸医师对于病人安全文化认知，澄清医护管理杂志, 13(2): 37-49.

21. 黄志璿、李牛牛、屈贝贝、杜麒麒、陈江美、李荔* (2018)，护理人员视角下构建健全病人安全文化的对策研究，楚天学术, 26(1), 176-178.

22. Yi-Chun Huang and Chih-Hsuan Huang* (2022). Exploring institutional pressure, the top management team’s response, green innovation adoption, and firm performance: evidence from Taiwan’s electrical and electronics industry, European Journal of Innovation Management, In Press. (SSCI)

23. Li Li, Hsin-Hung Wu, Chih-Hsuan Huang*, Yuan Yang Zou, and Xiao Ya Li (2022). Key drivers of promoting patient safety culture from the perspective of medical staff at a tertiary hospital in China, The TQM Journal, In Press. (EI)

24. Yung-Tai Tang, Hsin-Hung Wu, Yii-Ching Lee, and Chih-Hsuan Huang* (2022). Establishing a culture of patient safety: Further psychometric validation of the revised safety attitudes questionnaire in Taiwan, Engineering Letters, 32(2), 522-527. (EI)

25. Yi-Chun Huang and Chih-Hsuan Huang*(2022). Examining the antecedents and consequences of sustainable green supply chain management from the perspective of ecological modernization: Evidence from Taiwan’s high-tech sector, Journal of Environmental Planning and Management, 65(9), 1579-1610. (SSCI)

26. Hsin-Hung Wu, Yii-Ching Lee, Chih-Hsuan Huang*, Li Li (2022). Healthcare professional’s perception of patient safety assessed by the hospital survey on patient safety culture in Taiwan: a systematic review, The TQM Journal, In Press. (EI)

27. Cheng-Feng Wu, Hsin-Hung Wu, Yii-Ching Lee, and Chih-Husan Huang* (2021). What attributes determine overall satisfaction in patient safety culture? An empirical study of the perceptions of hospital staff in Taiwan, Journal of Testing and Evaluation, 49(1), 629-639. (SCI)

28. Chih-Yi Chi, Chih-Hsuan Huang, Yii-Ching Lee, Cheng-Feng Wu, and Hsin-Hung Wu. (2020). Understanding critical demographic variables affecting patient safety culture from nurses’ viewpoints, The TQM Journal, 32(3), 429-440. (EI)

29. Jiunn-I Shieh, Chih-Hsuan Huang, Yii-Ching Lee, and Hsin-Hung Wu. (2019). Using structural analysis to construct causal relationships of the patient safety culture, Engineering Letters, 27(3), EL_27_3_11. (EI)

30. Yii-Ching Lee, Chih-Husan Huang, Cheng-Feng Wu, Hsiu-Wen Hsueh, and Hsin-Hung Wu. (2019). A longitudinal study of identifying critical variables influencing patient safety culture from nurses’ viewpoints in Taiwan, Journal of Testing and Evaluation, In Press. (SCI)

31. Li Li, Hong Wang, Xun Liu, and Chih-Hsuan Huang* (2019). The exploration of emotional exhaustion in developing patient safety culture in a tertiary hospital in China, International Journal of Medical, Pharmacy and Drug Research, 3(5), 1-4.

32. Yii-Ching Lee, Pei- Shan Zeng, Chih-Hsuan Huang, and Hsin-Hung Wu*. (2018). Causal relationship analysis of patient safety culture based on safety attitudes questionnaire in Taiwan. Journal of Healthcare Engineering, 5, https://doi.org/10.1155/2018/4268781. (SCI)

33. Li Li, Peilin Zhong, Yao Xiao, Hsin-Hung Wu, and Chih-Husan Huang*. (2018). Strategies for improving physician-patient relationship in China: Assessing patient safety culture from the perceptions of physicians, Asian Journal of Business and Management, 6(4), 24-29.

34. Yi-Chun Huang, Chih-Hsuan Huang*, and Min-Li Yang. (2017). Drivers of green supply chain initiatives and performance: Evidence from the electrical and electronics industries in Taiwan. International Journal of Physical Distribution & Logistics, 47(9), 796-819. (SSCI)

35. Yii-Ching Lee, Jiunn-I Shieh, Huang, Chih-Hsuan Huang, Chieh Yu Wang, and Hsin-Hung Wu*. (2017). Analyzing patient safety culture from viewpoints of physicians and nurses - A case of a regional teaching hospital in Taiwan. Journal for Healthcare Quality, 39(5), 294-306. (SCI)

36. Yii-Ching Lee, Shao-Jen Weng, Chih-Hsuan Huang, Wan-Lin Hsieh, Liang-Po Hsieh, and Hsin-Hung Wu. (2017). A longitudinal study of identifying critical factors of patient safety culture in Taiwan. Journal of Testing and Evaluation, 45(3), 1029-1044. (SCI)

37. Wan-Lin Hsieh*, Yii-Ching Lee, Chih-Hsuan Huang, Hsin-Hung Wu, Shao-Jen Weng. (2017). Revisit employee satisfaction scale: A case study of the regional teaching hospital. Total Quality Management & Business Excellence, 10.1080/14783363.2017.1317586. (SSCI)

38. Chih-Yi Chi, Chih-Hsuan Huang, Yii-Ching Lee, Hsin-Hung Wu*. (2017). Using linear regression to identify critical demographic variables affecting the patient safety culture from viewpoints of physicians and nurses. Hospital Practices and Research, 2(2), 47-53.

39. Pao-Chun Hsieh, Yii-Ching Lee, Hsin-Hung Wu, Chih-Hsuan Huang*, and Li Li. (2017). Establishing patient loyalty by investigating its relationship with relationship quality, alternative attractiveness, and patient gratitude in hospitals in Taiwan. International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 8, No. 1, pp. 58-65. (EI)

40. Yu-Ping Wu* Hong Jin and Chih-Hsuan Huang. (2017). The role of social presence in cross-border e-commerce accounts on commitment, International Journal of e-Education, e-Business, e-Management and e-Learning, 8(1), 34-43. (EI)

41. Yii-Ching Lee, Chih-Hsuan Huang, Yi-Chen Lin, and Hsin-Hung Wu*. (2017). Association rule mining to identify critical demographic variables influencing the degree of burnout in a regional teaching hospital. TEM JOURNAL-Technology, Education, Management, Informatics, 6(3), 497-502.

42. Yi-Chun Huang and Chih-Hsuan Huang*. (2016). Research on relationships among institutional pressure, stewardship behavior, green supply chain management, and organizational performance: The case of electrical and electronics industries in Taiwan. Journal of Computing and Information Science in Engineering, 16(4), doi: 10.1115/1.4033435. (SCI)

43. Yii-Ching Lee, Shian-Chang Huang, Chih-Hsuan Huang, and Hsin-Hung Wu* (2016). A new approach to Identify high burnout medical staffs by Kernel K-Means cluster analysis in a regional teaching hospital in Taiwan. INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 53, 1-6. (SCI, IF=0.783)

44. Yii-Ching Lee, Hsin-Hung Wu, Shao-Jen Weng, Ya-Chun Huang, Wan-Lin Hsieh, and Chih-Hsuan Huang. (2016). Application of hospital information systems-construction of an incident reporting system. TEM JOURNAL-Technology, Education, Management, Informatics, 5(4), 530-537.

45. Yii-Ching Lee, Chih-Hsuan Huang, and Hsin-Hung Wu*. (2016). A case study of using importance-agreement analysis to analyze patient safety culture based on the safety attitudes questionnaire in Taiwan. International Journal of Innovation, Management and Technology, 7(5), 213-218.

46. Yii-Ching Lee, Chih-Hsuan Huang, Chih-Yi Hsu, and Hsin-Hung Wu*. (2016). A longitudinal study of assessing the patient safety culture from nurses’ viewpoints based on the safety attitudes questionnaire in Taiwan. International Journal of Innovation, Management and Technology, 7(6), 266-271.

47. 曾立新、黄志璿*、陈新武、李荔 (2018)，荆州市三级甲等医院护理人员病人安全认知现状分析，bat365在线唯一官网登录学报, 7, 1-6.

48. 李荔、肖尧、钟霈霖、李萍、黄志璿* (2018)，基于医师视角下构建医院的病人安全文化，楚天学术, 26(1), 204-206.

49. 林苡甄、李怡庆、黄志璿、吴信宏* (2017), 利用资料探勘于病人安全文化的复原力研究-以中部某区域教学医院为例，澄清医护管理杂志, 13(2), 36-48.

发表学术著作：

1、Chih-Hsuan Huang. 2019. Promoting green consumption: An investigation of three empirical studies in Australia, LAMBERT Academic Publishing, ISBN: 978-613-9-46157-8.